By Cynthia Price,
Director of Communications
Liz Strauss, who I met earlier in the morning at Blog Potomac, noted that social media isn’t new. It’s the platform that is new. In the “old days” we engaged by phone or email. The new ways to engage, such as Twitter, are still about connecting.
At CCF we connect using both traditional (ChildWorld and Annual Report publications) and new (Facebook, Twitter) so we don’t leave anyone out of the conversation. The new ways simply make it easy to connect in real time and globally.
Friday, June 12, 2009
Telling Our Story
By Cynthia Price,
Director of Communications
Mid-morning at Blog Potomac we heard from Scott Monty, who is responsible for social media with Ford Motor Co. He shared some of their ideas around the social media platform. They are similar to ours – “I will tell the truth.” “I will write deliberately and accurately.”
His goal is to humanize Ford. At Christian Children’s Fund one of our goals is to connect with our supporters and more directly tell them how they help deprived, excluded and vulnerable children around the world. We want them to know how we believe that when you change a childhood, you change the world.
Director of Communications
Mid-morning at Blog Potomac we heard from Scott Monty, who is responsible for social media with Ford Motor Co. He shared some of their ideas around the social media platform. They are similar to ours – “I will tell the truth.” “I will write deliberately and accurately.”
His goal is to humanize Ford. At Christian Children’s Fund one of our goals is to connect with our supporters and more directly tell them how they help deprived, excluded and vulnerable children around the world. We want them to know how we believe that when you change a childhood, you change the world.
Technology Woes Aside, We're at Blog Potomac
By David Hylton,
Public Relations Specialist
In this age of social networking where everybody is constantly in touch through blogs, Facebook and Twitter, it’s easy to take technology for granted. And with the best laid plans in place our Director of Communications Cynthia Price was going to e-mail me a couple of blog entries from Blog Potomac today. (Click here for the details on Blog Potomac.)
However, she hit a snafu with her Blackberry in which she couldn’t send or receive e-mails and we were forced to take a step back in time – she dictated blog entries to me over the phone. It’s like we were in 1999 instead of 2009. Joking aside, here are her initial thoughts on Blog Potomac:
Walking into the State Theatre in Falls Church I found the room of small tables set up like a café. A sea of computer screens were already aglow as participants linked up, tweeted and blogged.
I was here to learn how to better engage with Christian Children’s Fund supporters. We’ve got our Fans on Facebook and Followers on Twitter, but we would like a stronger dialog. How do we get there? What conversations should we have on this blog?
Almost immediately I ran into Geoff Livingston, with CRT/tanaka, who is working with CCF on a social media strategy. He introduces me to Liz Strauss, of successful-blog.com, and we discuss how to better share the connection donors make with the children they sponsor.
Like everyone here, I’m clicking away taking notes and sharing ideas (including through this blog).
We are looking for better ways to connect and this conference will help with ideas, but it’s ultimately about what you want.
Public Relations Specialist
In this age of social networking where everybody is constantly in touch through blogs, Facebook and Twitter, it’s easy to take technology for granted. And with the best laid plans in place our Director of Communications Cynthia Price was going to e-mail me a couple of blog entries from Blog Potomac today. (Click here for the details on Blog Potomac.)
However, she hit a snafu with her Blackberry in which she couldn’t send or receive e-mails and we were forced to take a step back in time – she dictated blog entries to me over the phone. It’s like we were in 1999 instead of 2009. Joking aside, here are her initial thoughts on Blog Potomac:
Walking into the State Theatre in Falls Church I found the room of small tables set up like a café. A sea of computer screens were already aglow as participants linked up, tweeted and blogged.
I was here to learn how to better engage with Christian Children’s Fund supporters. We’ve got our Fans on Facebook and Followers on Twitter, but we would like a stronger dialog. How do we get there? What conversations should we have on this blog?
Almost immediately I ran into Geoff Livingston, with CRT/tanaka, who is working with CCF on a social media strategy. He introduces me to Liz Strauss, of successful-blog.com, and we discuss how to better share the connection donors make with the children they sponsor.
Like everyone here, I’m clicking away taking notes and sharing ideas (including through this blog).
We are looking for better ways to connect and this conference will help with ideas, but it’s ultimately about what you want.
Child Labor … Leave Us Alone
By David Hylton,
Public Relations Specialist
Child labor oh child labor
You steal our time to play. You make us carry heavy things. Every day we wake up in the cold to carry heavy loads of water, heavy bags of charcoal and wood.
Today is World Day Against Child Labor – a day launched in 2002 by the International Labor Organization (ILO) to raise awareness of child labor issues around the world. This year’s theme is “Give Girls a Chance: End Child Labor.”
At Christian Children’s Fund, we tackle child labor problems head on by supporting the basic needs of children in these situations. Children are missing out on their childhood as educational opportunities are sacrificed when they’re forced into work.
Child labor oh child labor
You steal our time to go to school. You make us so tired that even when we go to school, we are tired and just sleep.
The ILO estimates that 218 million children ages 5 to 17 are engaged in child labor – 100 million of those are girls, such as 15-year-old Monica in Zambia who wrote “Child labor oh child labor.”
Child labor oh child labor
Leave us alone, we want to play and go to school, we don’t want to carry heavy things. Our bodies are not strong, we cry out to you oh child labor … Leave us alone.
For more information about CCF and World Day Against Child Labor, click here to check out our latest news release.
(Note: The drawings in this entry are from children and youth in the Philippines and Zambia who were asked last year to depict what child labor means to them.)
Public Relations Specialist
Child labor oh child labor
You steal our time to play. You make us carry heavy things. Every day we wake up in the cold to carry heavy loads of water, heavy bags of charcoal and wood.
Today is World Day Against Child Labor – a day launched in 2002 by the International Labor Organization (ILO) to raise awareness of child labor issues around the world. This year’s theme is “Give Girls a Chance: End Child Labor.”
At Christian Children’s Fund, we tackle child labor problems head on by supporting the basic needs of children in these situations. Children are missing out on their childhood as educational opportunities are sacrificed when they’re forced into work.
Child labor oh child labor
You steal our time to go to school. You make us so tired that even when we go to school, we are tired and just sleep.
The ILO estimates that 218 million children ages 5 to 17 are engaged in child labor – 100 million of those are girls, such as 15-year-old Monica in Zambia who wrote “Child labor oh child labor.”
Child labor oh child labor
Leave us alone, we want to play and go to school, we don’t want to carry heavy things. Our bodies are not strong, we cry out to you oh child labor … Leave us alone.
For more information about CCF and World Day Against Child Labor, click here to check out our latest news release.
(Note: The drawings in this entry are from children and youth in the Philippines and Zambia who were asked last year to depict what child labor means to them.)
Wednesday, June 3, 2009
What do CCF and Rock 'n' Roll have in common?
By Bill Cavender,
Assistant Director Interactive Communications
I had the opportunity to catch up recently with Nuno Bettencourt after a performance at the M3 Festival in Columbia, Md. Back on the road with Extreme with a date on the East Coast provided a chance for us to get together and continue our discussion about Christian Children’s Fund, music, collaboration and the future.
Nuno has been connected with CCF since he was 11 years old. His parents were sponsors for many years and through this experience Nuno became aware of the work that was being done to assist deprived, excluded and vulnerable children.
Now a successful artist and parent himself, he continues the connection by sponsoring a child in Sierra Leone and one in India. He hopes these sponsorships will develop a similar awareness with his own children.
“It gives … me and my kids a sense of hope by helping someone in need; the hope that if we were ever in trouble that we would not be alone; the hope that we belong to a sympathetic community.”
The relationship doesn’t stop there. While financial support and expanding his children’s understanding of the world are important, Nuno also hopes to help broaden awareness and develop commitments from others. As a respected artist with a large audience, he is eager to lend his voice in support of our work as CCF and building a connection with the new brand, ChildFund International.
Over the past several years Nuno and I have had conversations about engaging new supporters and new demographics. While traveling around the United States and the world a couple of things have stood out to him: His audience is aware of issues surrounding poverty and the impact on children, and many are committed to helping make a change. His experience has strengthened his conviction that CCF is an effective organization for making these changes.
As an artist strongly committed to his craft, he works hard and takes pride in his accomplishments. Understanding that CCF is also committed to its work and accountable to our supporters has helped forge a strong connection.
“There are many charities that do great work with kids fighting cancer or other terrible illnesses. But I choose CCF because if we don’t help the most vulnerable they may never reach their teens and live long enough to experience those sometime trying moments of adulthood. This planet is way too rich not to provide for basic needs of all people and to give them a chance to live and carve their own path.”
Assistant Director Interactive Communications
I had the opportunity to catch up recently with Nuno Bettencourt after a performance at the M3 Festival in Columbia, Md. Back on the road with Extreme with a date on the East Coast provided a chance for us to get together and continue our discussion about Christian Children’s Fund, music, collaboration and the future.
Nuno has been connected with CCF since he was 11 years old. His parents were sponsors for many years and through this experience Nuno became aware of the work that was being done to assist deprived, excluded and vulnerable children.Now a successful artist and parent himself, he continues the connection by sponsoring a child in Sierra Leone and one in India. He hopes these sponsorships will develop a similar awareness with his own children.
“It gives … me and my kids a sense of hope by helping someone in need; the hope that if we were ever in trouble that we would not be alone; the hope that we belong to a sympathetic community.”
The relationship doesn’t stop there. While financial support and expanding his children’s understanding of the world are important, Nuno also hopes to help broaden awareness and develop commitments from others. As a respected artist with a large audience, he is eager to lend his voice in support of our work as CCF and building a connection with the new brand, ChildFund International.
Over the past several years Nuno and I have had conversations about engaging new supporters and new demographics. While traveling around the United States and the world a couple of things have stood out to him: His audience is aware of issues surrounding poverty and the impact on children, and many are committed to helping make a change. His experience has strengthened his conviction that CCF is an effective organization for making these changes.
As an artist strongly committed to his craft, he works hard and takes pride in his accomplishments. Understanding that CCF is also committed to its work and accountable to our supporters has helped forge a strong connection.
“There are many charities that do great work with kids fighting cancer or other terrible illnesses. But I choose CCF because if we don’t help the most vulnerable they may never reach their teens and live long enough to experience those sometime trying moments of adulthood. This planet is way too rich not to provide for basic needs of all people and to give them a chance to live and carve their own path.”
Tuesday, May 19, 2009
We’re in Africa … Already?!?!
By David Hylton,
Public Relations Specialist
We’re walking so fast that my fingers can’t keep up! As part of our Walk Across the World initiative, we’ve already “visited” our program areas in Mexico and Brazil. From Brazil, we crossed the Atlantic Ocean to visit Senegal.
We have worked with children and families in the western African nation for more than 20 years. Program initiatives tackle health issues such as malaria and HIV. CCF Senegal offers activities including education, health and sanitation and nutrition to address the overall wellbeing of children and their families.
For more about Senegal, click here to check out our Web site. You can also click here to check out our “In the Field” blog and read about our director of Communications’ trip to the country last summer.
In about six weeks of our Walk Across the World, nearly 100 of our International Office employees have walked more than 8,200 miles. We’re currently walking across Africa to another program area. I’m not telling you which one just yet … but at this rate we’re probably almost there. Check back soon for updates!
Public Relations Specialist
We’re walking so fast that my fingers can’t keep up! As part of our Walk Across the World initiative, we’ve already “visited” our program areas in Mexico and Brazil. From Brazil, we crossed the Atlantic Ocean to visit Senegal.
We have worked with children and families in the western African nation for more than 20 years. Program initiatives tackle health issues such as malaria and HIV. CCF Senegal offers activities including education, health and sanitation and nutrition to address the overall wellbeing of children and their families.
For more about Senegal, click here to check out our Web site. You can also click here to check out our “In the Field” blog and read about our director of Communications’ trip to the country last summer.
In about six weeks of our Walk Across the World, nearly 100 of our International Office employees have walked more than 8,200 miles. We’re currently walking across Africa to another program area. I’m not telling you which one just yet … but at this rate we’re probably almost there. Check back soon for updates!
Tuesday, May 12, 2009
Finding Your Passion
By David Hylton,
Public Relations Specialist
“Once you find your passion, you will be taking a huge step toward achieving the kind of happy life everyone dreams of.”
This is what CCF President and CEO Anne Lynam Goddard will tell graduating students at Assumption College this Saturday. Anne graduated from the Worcester, Mass., college in 1977. She’ll receive an honorary Ph.D. this weekend as well.
She admits that more than 30 years ago she never imagined returning to the college to deliver a commencement address.
“If you had asked me when I arrived here in 1973 who among my classmates was the least likely to be chosen to be a future commencement speaker, I would have chosen … myself without a doubt,” she says.
Anne’s career has always been about helping children. In 1977, she began her career as a social worker. Two years later she joined the Peace Corps. Since that time she has always been involved with international organizations that help children. At CCF for the past two years, she has led the development of CCF’s new strategy, and a new globally unified name and brand, which includes a name change to ChildFund International effective July 1.
For more information about CCF, click here to check out our Web site.
Public Relations Specialist
“Once you find your passion, you will be taking a huge step toward achieving the kind of happy life everyone dreams of.”
This is what CCF President and CEO Anne Lynam Goddard will tell graduating students at Assumption College this Saturday. Anne graduated from the Worcester, Mass., college in 1977. She’ll receive an honorary Ph.D. this weekend as well.
She admits that more than 30 years ago she never imagined returning to the college to deliver a commencement address.
“If you had asked me when I arrived here in 1973 who among my classmates was the least likely to be chosen to be a future commencement speaker, I would have chosen … myself without a doubt,” she says.
Anne’s career has always been about helping children. In 1977, she began her career as a social worker. Two years later she joined the Peace Corps. Since that time she has always been involved with international organizations that help children. At CCF for the past two years, she has led the development of CCF’s new strategy, and a new globally unified name and brand, which includes a name change to ChildFund International effective July 1.
For more information about CCF, click here to check out our Web site.
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