Wednesday, June 3, 2009

What do CCF and Rock 'n' Roll have in common?

By Bill Cavender,
Assistant Director Interactive Communications

I had the opportunity to catch up recently with Nuno Bettencourt after a performance at the M3 Festival in Columbia, Md. Back on the road with Extreme with a date on the East Coast provided a chance for us to get together and continue our discussion about Christian Children’s Fund, music, collaboration and the future.

Nuno has been connected with CCF since he was 11 years old. His parents were sponsors for many years and through this experience Nuno became aware of the work that was being done to assist deprived, excluded and vulnerable children.

Now a successful artist and parent himself, he continues the connection by sponsoring a child in Sierra Leone and one in India. He hopes these sponsorships will develop a similar awareness with his own children.

“It gives … me and my kids a sense of hope by helping someone in need; the hope that if we were ever in trouble that we would not be alone; the hope that we belong to a sympathetic community.”

The relationship doesn’t stop there. While financial support and expanding his children’s understanding of the world are important, Nuno also hopes to help broaden awareness and develop commitments from others. As a respected artist with a large audience, he is eager to lend his voice in support of our work as CCF and building a connection with the new brand, ChildFund International.

Over the past several years Nuno and I have had conversations about engaging new supporters and new demographics. While traveling around the United States and the world a couple of things have stood out to him: His audience is aware of issues surrounding poverty and the impact on children, and many are committed to helping make a change. His experience has strengthened his conviction that CCF is an effective organization for making these changes.

As an artist strongly committed to his craft, he works hard and takes pride in his accomplishments. Understanding that CCF is also committed to its work and accountable to our supporters has helped forge a strong connection.

“There are many charities that do great work with kids fighting cancer or other terrible illnesses. But I choose CCF because if we don’t help the most vulnerable they may never reach their teens and live long enough to experience those sometime trying moments of adulthood. This planet is way too rich not to provide for basic needs of all people and to give them a chance to live and carve their own path.”

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