Friday, June 12, 2009

Technology Woes Aside, We're at Blog Potomac

By David Hylton,
Public Relations Specialist

In this age of social networking where everybody is constantly in touch through blogs, Facebook and Twitter, it’s easy to take technology for granted. And with the best laid plans in place our Director of Communications Cynthia Price was going to e-mail me a couple of blog entries from Blog Potomac today. (Click here for the details on Blog Potomac.)

However, she hit a snafu with her Blackberry in which she couldn’t send or receive e-mails and we were forced to take a step back in time – she dictated blog entries to me over the phone. It’s like we were in 1999 instead of 2009. Joking aside, here are her initial thoughts on Blog Potomac:

Walking into the State Theatre in Falls Church I found the room of small tables set up like a café. A sea of computer screens were already aglow as participants linked up, tweeted and blogged.

I was here to learn how to better engage with Christian Children’s Fund supporters. We’ve got our Fans on Facebook and Followers on Twitter, but we would like a stronger dialog. How do we get there? What conversations should we have on this blog?

Almost immediately I ran into Geoff Livingston, with CRT/tanaka, who is working with CCF on a social media strategy. He introduces me to Liz Strauss, of successful-blog.com, and we discuss how to better share the connection donors make with the children they sponsor.

Like everyone here, I’m clicking away taking notes and sharing ideas (including through this blog).

We are looking for better ways to connect and this conference will help with ideas, but it’s ultimately about what you want.

Child Labor … Leave Us Alone


By David Hylton,
Public Relations Specialist

Child labor oh child labor
You steal our time to play. You make us carry heavy things. Every day we wake up in the cold to carry heavy loads of water, heavy bags of charcoal and wood.

Today is World Day Against Child Labor – a day launched in 2002 by the International Labor Organization (ILO) to raise awareness of child labor issues around the world. This year’s theme is “Give Girls a Chance: End Child Labor.”

At Christian Children’s Fund, we tackle child labor problems head on by supporting the basic needs of children in these situations. Children are missing out on their childhood as educational opportunities are sacrificed when they’re forced into work.

Child labor oh child labor
You steal our time to go to school. You make us so tired that even when we go to school, we are tired and just sleep.

The ILO estimates that 218 million children ages 5 to 17 are engaged in child labor – 100 million of those are girls, such as 15-year-old Monica in Zambia who wrote “Child labor oh child labor.”

Child labor oh child labor
Leave us alone, we want to play and go to school, we don’t want to carry heavy things. Our bodies are not strong, we cry out to you oh child labor … Leave us alone.


For more information about CCF and World Day Against Child Labor, click here to check out our latest news release.

(Note: The drawings in this entry are from children and youth in the Philippines and Zambia who were asked last year to depict what child labor means to them.)

Wednesday, June 3, 2009

What do CCF and Rock 'n' Roll have in common?

By Bill Cavender,
Assistant Director Interactive Communications


I had the opportunity to catch up recently with Nuno Bettencourt after a performance at the M3 Festival in Columbia, Md. Back on the road with Extreme with a date on the East Coast provided a chance for us to get together and continue our discussion about Christian Children’s Fund, music, collaboration and the future.

Nuno has been connected with CCF since he was 11 years old. His parents were sponsors for many years and through this experience Nuno became aware of the work that was being done to assist deprived, excluded and vulnerable children.

Now a successful artist and parent himself, he continues the connection by sponsoring a child in Sierra Leone and one in India. He hopes these sponsorships will develop a similar awareness with his own children.

“It gives … me and my kids a sense of hope by helping someone in need; the hope that if we were ever in trouble that we would not be alone; the hope that we belong to a sympathetic community.”

The relationship doesn’t stop there. While financial support and expanding his children’s understanding of the world are important, Nuno also hopes to help broaden awareness and develop commitments from others. As a respected artist with a large audience, he is eager to lend his voice in support of our work as CCF and building a connection with the new brand, ChildFund International.

Over the past several years Nuno and I have had conversations about engaging new supporters and new demographics. While traveling around the United States and the world a couple of things have stood out to him: His audience is aware of issues surrounding poverty and the impact on children, and many are committed to helping make a change. His experience has strengthened his conviction that CCF is an effective organization for making these changes.

As an artist strongly committed to his craft, he works hard and takes pride in his accomplishments. Understanding that CCF is also committed to its work and accountable to our supporters has helped forge a strong connection.

“There are many charities that do great work with kids fighting cancer or other terrible illnesses. But I choose CCF because if we don’t help the most vulnerable they may never reach their teens and live long enough to experience those sometime trying moments of adulthood. This planet is way too rich not to provide for basic needs of all people and to give them a chance to live and carve their own path.”

Tuesday, May 19, 2009

We’re in Africa … Already?!?!

By David Hylton,
Public Relations Specialist

We’re walking so fast that my fingers can’t keep up! As part of our Walk Across the World initiative, we’ve already “visited” our program areas in Mexico and Brazil. From Brazil, we crossed the Atlantic Ocean to visit Senegal.

We have worked with children and families in the western African nation for more than 20 years. Program initiatives tackle health issues such as malaria and HIV. CCF Senegal offers activities including education, health and sanitation and nutrition to address the overall wellbeing of children and their families.

For more about Senegal, click here to check out our Web site. You can also click here to check out our “In the Field” blog and read about our director of Communications’ trip to the country last summer.

In about six weeks of our Walk Across the World, nearly 100 of our International Office employees have walked more than 8,200 miles. We’re currently walking across Africa to another program area. I’m not telling you which one just yet … but at this rate we’re probably almost there. Check back soon for updates!

Tuesday, May 12, 2009

Finding Your Passion

By David Hylton,
Public Relations Specialist


“Once you find your passion, you will be taking a huge step toward achieving the kind of happy life everyone dreams of.”

This is what CCF President and CEO Anne Lynam Goddard will tell graduating students at Assumption College this Saturday. Anne graduated from the Worcester, Mass., college in 1977. She’ll receive an honorary Ph.D. this weekend as well.

She admits that more than 30 years ago she never imagined returning to the college to deliver a commencement address.

“If you had asked me when I arrived here in 1973 who among my classmates was the least likely to be chosen to be a future commencement speaker, I would have chosen … myself without a doubt,” she says.

Anne’s career has always been about helping children. In 1977, she began her career as a social worker. Two years later she joined the Peace Corps. Since that time she has always been involved with international organizations that help children. At CCF for the past two years, she has led the development of CCF’s new strategy, and a new globally unified name and brand, which includes a name change to ChildFund International effective July 1.

For more information about CCF, click here to check out our Web site.

Friday, May 8, 2009

Helping Mothers Around the World

By David Hylton,
Public Relations Specialist

Mothers are the cornerstone of families around the world – a healthy mother means a healthy infant, which leads to healthy families.

At Christian Children’s Fund, our programs give mothers the knowledge and tools they need to care for their children. For example, birthing centers in the Philippines that opened last year allow women easier access to receive medical care.

The centers are designed to provide comprehensive primary health care to cater to not only pregnant women, but also to women and children in general. And the facilities offer patients access to trained health care workers.

In Honduras, trained community staff, known as Guide Mothers, perform home visits and teach new mothers exercises for early stimulation to develop their child’s skills. Guide Mothers also provide follow-up health visits and cover the topics of immunizations, sanitation and safe water.

If you’re looking for a last-minute gift for your mother this Mother’s Day, consider a donation from our Gifts of Love & Hope catalog. When buying from the catalog, you can select an item in honor of your mother. When you do that, we’ll send her a personalized gift card to let them know of your thoughtfulness.

There are several items that can be bought to help mothers around the world – mosquito bed nets prevent women from contracting malaria; a head flashlight helps midwives assist mothers for safe, healthy births; and a water filter stops water-borne diseases from spreading.

For more information, visit www.christianchildrensfund.org and click on “Gifts of Love & Hope.”

Monday, May 4, 2009

Making a Stop in South America

By David Hylton,
Public Relations Specialist


From Richmond to Mexico to Brazil to … we’re not telling! In our “Walk Across the World” initiative, our employees have now “visited” two program areas and walked more than 6,200 miles in less than a month.

Most recently, we made a stop in Brazil, where CCF has worked since 1966. CCF Brazil’s National Director Gerson Pacheco gave us a warm welcome.

“Our country, our children, families and communities, welcome you with our arms open and our hearts filled with joy and gratitude for everything you do for us,” Gerson said. “Come and enjoy our hospitality, our culture, our customs, our music, our Carnival, our food and drinks (such as ‘Feijoada’ and ‘Caipirinha’), our beaches, our historical towns, our forests, our champion football, all the amazing collection of organized diversity that makes Brazil one of the most significant and important countries on the face of the planet.”

One highlight of our programs in Brazil is education. CCF Brazil provides after-school centers where children receive a balanced meal and homework supervision. CCF Brazil also offers “dream corners” – small libraries – for children and “toy libraries” in rural communities where children have a chance to play and experiment with educational toys. The libraries bring educational toys like blocks and puzzles to children who have few or no toys at home.

For more on our programs in Brazil, click here. Continue to check back here to see where we’re making our next stop!